Market timing must be exact. Do not wait too long, enter too fast, or be unprepared for challenges. Whatever the wait, it costs valuable time and money. Wait too long and you risk missing opportunities whether they represent a competitive stumble or a shift in consumers' attitudes. Poor timing may cost you first place brand awareness and price acceptance. You must have Wait Training.
Performance Deliverables:
Expose competitive environment
Ensure your website is in sync with "go-to-market" strategy and message
Review social media strategy
Ensure blog readiness
Review media relations
Review "go-to-market" research and plan
Evaluate promotions and merchandising plan
Review current market climate
Review current sales collateral
Assess consumer climate
Review sales strategy
Evaluate third sales commitment to sell-through
Critique advertising timing
Assess inventory and logistics platforms