Today, businesses must have the agility, flexibility, and balance of a world class gymnast to compete and win in a fierce marketplace. Herein lies the importance of Cross Training. Understanding the dynamics of today's market challenges and opportunities requires businesses to have diversified strengths and skills to navigate the turbulent food world. They demand manufacturers and operators understand the business models of those throughout the supply chain.
Performance Deliverables:
Evaluate trade show and participation preparation
Review sales collateral accuracy and relevance
Evaluate competitive climate
Evaluate the ability to diversify foodservice sales and distribution
Identify foodservice sales and distribution opportunities to incorporate retail branded product options
Identify retail products and evaluate opportunities to migrate into the foodservice channel and subsequent segment options
Reevaluate current value proposition for value in cross-channel migration
Improve product development options
Evaluate marketing plan and market approach
Conduct trend analysis
Review co-branding partnership options
Analyze sales plan
Evaluate packaging and plan forecasting
Review media relations
Prepare a channel migration analysis and options preview
Evaluate current market research