Once in the market, you must be prepared to stay long enough to establish brand awareness and satisfy sales performance. Getting into the markets identified during go-to-market planning positions you to define the action items for even deeper market penetration. But, that is only a part of fulfilling ROI objectives. The other is staying there long enough to establish a distribution base broad enough to meet expected revenues. Hence, Endurance Training.
Performance Deliverables:
Assess co-branding partnerships
Evaluate product demonstrations
Review press and product releases
Assess distributor relationships
Review inventory and logistics platform
Establish and maintain continued promotion and merchandising coordination
Maintain consistant competitive reviews
Update trend analysis and "go-to-market" plans
Examine media relations
Update blogs and website