As food businesses continue to streamline go-to-market practices, make operations more cost effective, and solidify their brands' value propositions; targeting specific market segments and categories becomes a strategic emphasis. Synergy Group's Target Training exposes businesses to the expertise required for "isolation marketing." Whether the focus is consumer lifestyles, distributor concentration or a specific geographic or demographic profile, Target Training still requires the six Synergy disciplines working in sync.
Performance Deliverables:
Review current target market fragmentation, and sales and brand saturation
Review current brand market positioning
Optimize brand reach into viable geographic and demographic markets of opportunity
Prepare strategic "go-to-market" planning to identified target markets of opportunity
Review target markets penetration for sales performance and brand awareness
Review brand message to be in sync with sales performance
Reevaluate brand value proposition
Evaluate and develop strategic advertising message
Review social advertising target plan
Provide sales training to be in sync with market dynamics