There is no secret the impact a good coffee program and candy strategy have on your store traffic. However, as the competition for that elusive food dollar continues to grow with competition from traditional foodservice formats as well as aggressive supermarkets, a crowded and vigorous foot race has ensued for convenience store revenues.
Today, a successful foodservice operation is the brand signature in the convenience store segment. Whether it is sandwiches, salads or soups to fried chicken, pizza, barbecued ribs, and bakery; foodservice in the fast growing world of Retail Foodservice is here to stay.
A sound foodservice operation not only needs to be a part of the go-to-market sales and marketing agenda, it is the key ingredient to competing successfully and improving margins.
When your foodservice category mix is not where it should be or you are looking to better your category percent to sales mix to include center store revenue, turn to Synergy Group food professionals for answers.
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