Roxanne Johnson lives to be immersed in every aspect of the world of food. Especially when food merchandising is included or food décor and positioning to create interest for sales. Also strategies to selling more food visually and educating others how to succeed at delivering a food experience and becoming a “go to” food destination.
As an authoritative food retailer with foodservice background, she has become a detailed and creative product design expert, experienced bakery technician and food display magician who serves wholesalers, manufacturers, marketing professionals and educators across the country.
A graduate of the American Institute of Baking she participates with food industry associations such as International Deli, Dairy Bakery Association(IDDBA), Food Marketing Institute(FMI) National and regional restaurant associations (NRA, TRA, LRA), National Convenience Store Association(NACS), Association of Children’s Museums(ACM) and Texas Culinary Guilds.
Today she is completely electrified and thriving as a replica food display wizard and manufacturer of replica food products. Her replica food pantry and kitchen deliver “authentic and real looking” replica food for displays & exhibits to drive sales, museum exhibits for education & play, food and food packaging manufactures for cost benefits & sales, tradeshow services and media prop groups.
Roxanne Johnson
Director of Fresh Food Merchandising
Roxanne’s expertise and experiences will provide the Synergy client, both “back of the house” technical support and as well as assisting and executing the retail operator food merchandising strategy. Roxanne’s depth of knowledge will asure a Synergy client the ability for cost effective procurement and private label brand message continuity.
- Write and establish retail menu’s for today’s Retail
FoodService super deli’s
- Establish the category management foundation
with products and meal planning concepts
- Retail menu planning concept including meal
planning by menu day part and/or course
selection
by the supermarket fresh departments
- Food imagery and style
- Plant operations expertise and experience
- Bakery and Deli tech training and support
- Back of the house manual writing
- Trade show facilitator/participant
- Panel discussions, seminar leader
